As retailers search for the holy grail of building and maintaining a strong, loyal customer base, they may need to look no further than a powerful, core motivator that we all love. We recently went directly to the source to better understand what it takes to drive consumer loyalty, asking actual consumers - 3,350 of them - what really keeps them coming back to their favorite retailers.

And the answer is pretty clear. The data reveals a gap in retailers’ traditional loyalty programs, as well as a massive opportunity for mobile card-linked cash back programs to drive consumer loyalty. Download the detailed survey findings in the report here.

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