Market Research

Dosh and the Dosh Data Lab are always uncovering trends and offering exclusive insights to consumer behavior within the cash-back industry that drive better marketing strategies for partners.

Department Store

Using Dosh, the brand generated over $1.4M in transaction revenue providing a 10X return on ad spend.

The retailer was primarily looking to attract new customers, specifically those who hadn’t transacted in-store in over 90. Customers that haven’t shopped from this department store retailer in 90+ days represent 44.7% of sales. Lapsed customers who haven’t shopped there in 60+ days represent 58.5% of sales.

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National Grocery Chain

Using Dosh, our partner has generated $71.06M in revenue with a 21X return on their ad spend over a 12 month campaign cycle.

The key performance metrics of this case study are the behavioral impact card-linked offers had on customers who had transacted at their store before and after joining Dosh.

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Multinational Oil and Gas Company

By deploying a targeted card-linked offer for 10-weeks, the brand saw a lift in total weekly spend by 16.8% during the campaign.

Using Dosh, the brand generated over $13.7M in transaction revenue with a 30.5X return on ad spend. The 10-week campaign resulted in a 16.8% lift in revenue from Dosh users compared to the same cohort before the campaign launched.

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Quick Service Restaurant

Using Dosh, the brand generated over $4.6M in transaction revenue providing a 25X return on ad spend.

By connecting card-linked offers with a loyalty program, this QSR re-engaged with dormant or lapsed customers, attracted new customers, and ultimately raised the bar for their in-store customer experience.

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Webinar

Gen Z and Millennials as Customers and Trend Drivers

Jason Dorsey, world‑renowned researcher and President of The Center for Generational Kinetics will take you through new groundbreaking research that establishes robust links between younger generations (Millennials and Gen Z), cash back incentives, digital marketing strategies, and frictionless transactions that are becoming trend drivers.

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White Paper

Gen Z and Millennials as Customers and Trend Drivers

New national research uncovers fresh digital strategies to address the unique expectations and behaviors of Millennials and Gen Z by combining contemporary shopping experiences with hassle‑free rewards.

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